The cleaning industry provides a solid business opportunity for people ready to leave corporate America and pursue the dream of earning long-term success as entrepreneurs. While this industry already has a solid base, here are five trends that will propel further growth for the future.
Factors Impacting the Cleaning Services Industry
The cleaning industry trends that will drive business in the future are consistent factors that contribute to improving the economy overall.
1. Dual-Income Households
For 2023 to 2030, the global residential cleaning services market is expected to grow at a CAGR of 6.5% . Factors driving this growth include the increasing number of dual-income households, a growing awareness of cleanliness, and rising disposable incomes.
According to the Bureau of Labor Statistics, dual-income households reflect the cultural shift toward women in the workforce and have made up the household majority for at least 20 years. Even among households with children, 66% are dual-income.
2. Rising Disposable Income
Rising disposable income (money left over after taxes) has been a rising trend since the 1960s. The average for 2023 was 5.3% higher than it was over the past decade. When people have more money at their disposal, they prioritize spending that improves their quality of life, including work from the cleaning industry.
3. Improving Quality of Life
Higher disposable income allows people to invest in measures that reduce stress and increase convenience. The U.S. Department of Commerce predicts that 80% of households will use housecleaning services by 2024, providing a 20% growth for businesses in this industry.
4. Aging Population
Important cleaning industry trends are found in all ages of the population, however the older generations are the ones to look out for.
According to The Economy of Everything Home report by Angi, almost 30 million people will turn 80 years old by 2032. Healthier seniors will want to age in place, and a cleaning service can help make that happen. This older age group has no children to support, no daycare expenses, and the mortgage is paid, contributing to their disposable income.
However, it isn’t baby boomers who are a target market for cleaning services. People in their 30s who are trying to balance raising young children while capitalizing on career growth don’t have the time to spend cleaning their homes. What’s more, people in their 40s experience peak career earning power, increasing their disposable income, and inviting the convenience of a cleaning service.
5. Rising Homeownership
The Economy of Everything Home report also noted that single-family homes continue to be the most popular form of housing in the United States. This is an important figure for residential cleaning industry trends because homeowners spend significantly more on home services than renters. As more people purchase homes, they naturally help grow the customer base for a home cleaning service.
The Merry Maids Business Opportunity
Since the residential cleaning industry is always in need, it makes good sense to invest in a business ownership opportunity in this sector.
At 16.6%, Merry Maids has the largest market share in the residential cleaning services franchise industry. With more than 40 years of experience, our brand shows stronger profit and revenue growth than many of our peers. Several elements of our cleaning franchise cost contribute to growth opportunities for our 996 franchisees, and we are always assessing additional ways to increase those profit margins.
We are here to give our customers back the time they deserve to enjoy more of the things they love. In doing so, we also give franchise owners the things that they love in running a business, including:
- Exclusive Territories. As a Merry Maids business owner, you will have a vetted territory in which to grow your business.
- Alternatives to Harsh Chemicals. Homeowners and employees alike appreciate our brand’s commitment to healthier products.
- Business Coaching. Whether you have no business background or you’re a serial entrepreneur, we want to give you every opportunity we can to get a great start as one of our franchise owners.
- Incredible Support. Our team will follow you throughout your franchise ownership journey, offering support at different stages of your business life.
- Multiple Revenue Options. From regular housecleaning to specialty needs, we have a range of services that will drive many opportunities to grow your business.
- A Top-Ranked Franchise. We do our best so you can do your best. Merry Maids is ranked #102 in the Entrepreneur Franchise 500 List for 2024.
Contact Merry Maids
We encourage you to fill out our online form to start the conversation about becoming a Merry Maids franchise owner. Our business model has a lot to offer and is well-positioned for growth in the future. People always need cleaning services, and we’re always here to offer them.