As people are finding less time in their schedule to clean their homes, it’s advantageous to consider making an investment in the residential cleaning sector. This industry, marked by its resilience and adaptability, continues to evolve, and is shaped by various economic and societal factors. Below are five pivotal residential cleaning industry statistics that shed light on the performance and outlook of the home cleaning industry, underscoring why now is a great time to invest in a residential cleaning franchise like Merry Maids.
An Industry with Growing Market Value
The home cleaning industry is projected to experience significant growth, according to research from IBISWorld. With the industry's value approaching $19 billion in the U.S. alone, there is clear evidence of a strong upward trend, reflecting an increase in consumer demand for residential cleaning services. Understanding current trends is vital for grasping the market's trajectory and shaping a business to meet increasing consumer needs. The following are some of the recent trends that hold significant importance.
1. General Interior Cleaning is a Constant
Customers seeking home cleaning services usually opt for routine general cleaning on a weekly or bi-weekly basis. Floor care , as per Grand View Research, commands over 31% of the cleaning services market share. This is because floors, being among the most heavily trafficked areas in any building or home, require regular cleaning and upkeep to preserve their look and longevity and to ensure safety.
2. Shift Toward Green Cleaning Products
The industry is undergoing a transformation as eco-conscious consumers increasingly favor green cleaning products and methods. Based on information from independent market researcher, Gitnux, 70% of consumers have concerns about the chemicals used in residential cleaning. This surge in demand for sustainable and gentle cleaning solutions not only dovetails with worldwide efforts for sustainability, as outlined by the U.S. Environmental Protection Agency, but also carves out specialized market segments within the industry. At Merry Maids, we recognize these consumer priorities and have committed to green cleaning in an effort to more responsibly care for both the environment and our clientele. Our brand of cleaning supplies, Merry Maids Essentials™, features products approved by SaferChoice®, which reflect our investment in eco-friendly practices.
3. Technological Integration
The industry is experiencing a shift toward more niche cleaning services, such as disinfection and allergen removal, spurred in part by heightened health and safety awareness following recent global events. This specialized demand shows signs of longevity, promising rewarding prospects for franchises equipped to meet these specific needs. Concurrently, demographic trends, particularly the aging population, are creating a growing need for home cleaning assistance. With the U.S. Census Bureau reporting that 55.8 million, or 16.8%, of the U.S. population were over the age of 65 in 2020, the demand for such services is projected to rise as the population ages. At Merry Maids, we cater to the elderly segment of the population, recognizing the challenges they may face in maintaining their homes. A clean environment is essential for the well-being of seniors, and we are committed to ensuring they can enjoy a pristine living space, regardless of their age or mobility.
4. High Demand for Specialized Cleaning Services
The industry is experiencing a shift toward more niche cleaning services, such as disinfection and allergen removal, spurred in part by heightened health and safety awareness following recent global events. This specialized demand shows signs of longevity, promising rewarding prospects for franchises equipped to meet these specific needs. Concurrently, demographic trends, particularly the aging population, are creating a growing need for home cleaning assistance. With the U.S. Census Bureau reporting that 55.8 million, or 16.8%, of the U.S. population were over the age of 65 in 2020, the demand for such services is projected to rise as the population ages. At Merry Maids, we cater to the elderly segment of the population, recognizing the challenges they may face in maintaining their homes. A clean environment is essential for the well-being of seniors, and we are committed to ensuring they can enjoy a pristine living space, regardless of their age or mobility.
5. Increase in Disposable Income
The rise in disposable income among households is a key driver behind the growing demand for residential cleaning services. With more families willing to pay for cleaning services to save time and enjoy a better quality of life, the market for residential cleaning is expanding, providing a larger base of potential customers for new franchises.
Now Is the Time to Invest in a Merry Maids Franchise
These residential cleaning industry statistics and trends are all key factors in showing why now is a great time to invest in a home cleaning franchise . The industry's growth trajectory, combined with shifting consumer preferences towards professional and specialized cleaning services, sets a solid foundation for entrepreneurs entering the market.
As an industry leader in the residential cleaning franchise sector for 40 years, Merry Maids is well-positioned to capitalize on these trends. Our proven business model, commitment to quality and customer satisfaction, and a forward-looking approach to market demands and technology integration translate to profit potential for our franchise owners. If you’re ready to be part of an established brand with a great reputation, operational support, and a significant industry advantage, let’s get started . Fill out our online form and we’ll be in touch.