21 Reasons to Open a Residential Cleaning Franchise

People always need to have their homes cleaned, and many are choosing not to do it themselves. A residential cleaning franchise is a solid investment for many reasons, and Merry Maids is one of the most recognized franchises in the industry. In brief, here are some of the reasons why you should consider opening a business in the residential cleaning industry.

Some Interesting Statistics

1. Time Squeeze. People are busy, but Americans still spend an average of 6 hours a week cleaning their homes. Families are opting to put their time into experiencing life. (American Cleaning Institute )
2. Growing Opportunity. The number of businesses in the janitorial services industry has grown 3.6% per year between 2018 and 2023. (IBISWorld )
3. $1.2 Billion Industry. The market size of the residential cleaning franchise industry is huge -- and that’s just for franchises. (IBISWorld )
4. More Income Generation. As people earn more, they’re more likely to use a residential cleaning service. The average annual raise in the U.S. in 2022 was 7.6%, and the average salary increase when changing jobs is 14.8%. (Zippia )
5. COVID Influence. Many trends brought on by the pandemic have faded, but keeping a clean home is one that’s sticking around. (Chemical & Engineering News )

Beyond the Stats: Why It Works

6. Ageing at Home. As people stay in their homes longer, a labor-intensive service such as house cleaning becomes necessary.
7. Recurring Revenue. Many people who use a service will book with a regular schedule – weekly, bi-weekly or monthly home cleaning.
8. Recession-Resistant. When the economy fluctuates, residential cleaning services do not. People still value their homes being clean and even if they scale back the frequency of the cleaning, they are not likely to drop it altogether.
9. Easier to Start. Franchising is usually a faster-to-market option for starting a business than launching one yourself. Franchises have a program to cover everything whereas starting from scratch means you have to figure it out on your own.
10. Weekends & Holidays Off. Most people will have their homes cleaned while they are away or at work so your evenings, weekends, and holidays are yours.
11. Easy to Scale. As you get busier, you can add employees. Your recruiting circle is larger than businesses that require employees with more specialized knowledge.
12. Low Cost to Operate. Compared to other franchises, a residential cleaning service has lower operating and overhead costs. There is no massive property rent, the employee contingent can start small and grow as you do, and the supplies you need are easily managed

Why You Should Open a Residential Cleaning Franchise with Merry Maids

There are even more reasons why owning a Merry Maids residential cleaning franchise is a good investment. Here are some of our residential cleaning industry facts to consider:

1. Exclusive Territories. We provide franchisees with exclusive territories based on population. This means you have a dedicated area from which to grow your business.
2. Proprietary Systems. Our cleaning solutions don’t have harsh chemicals, our cleaning approach shows improvement to homeowners and our operation systems are user-friendly.
3. Expert Training. With more than 40 years of experience, we have developed in-depth training systems and processes that give us an edge over the competition. We also provide Business Development Consultants who coach you throughout the lifetime of your franchise.
4. Franchisee Support. Merry Maids provides you with support for all aspects of your business including business and operations plans, marketing resources, sales creation, technology, and so much more.
5. Multiple Revenue Options. Our franchise model supports regular house cleaning plus other specialty services to generate revenue such as wall washing, appliance cleaning, window washing, furniture treatment, packing and unpacking, post-construction cleaning, and pre-move-in cleaning.
6. 90 Days to Start. Implementing our business model means you could be running your Merry Maids franchise in as little as 90 days.
7. Top-Ranked Franchise. Merry Maids is ranked No. 119 in the Entrepreneur Franchise 500 List for 2023, and we were named the No. 1 residential cleaning company in the same list. We are also ranked on the Forbes.com list of “Top 20 Franchises for the Buck.”
8. Discounts. We offer discounts for veterans, minorities, women and multi-unit operators.
9. Market Leadership. We have huge market share in the franchise cleaning industry, with 16.6% of the total industry revenue. We display stronger profit and revenue growth than some of our peer franchises. (IBISWorld)

How to Get More Information on Merry Maids

Merry Maids offers a business ownership franchise. We are not a side hustle. Owners work full-time on the business by recruiting cleaners to perform the cleaning work. We have over 500 franchisees who operate successfully using our business model, which gives us a proven foundation in the industry.

Residential cleaning is already an in-demand industry, and it has tremendous growth potential. Take the first step to becoming an owner today. Complete our online form and let’s start the conversation.