Why Franchise Conversion is a No-Brainer to Increase Profitability

If you’re pursuing how to turn a business into a franchise, you have likely hit a ceiling in how much you can grow the business, or you feel that the time you are spending on the business is not generating the revenue you feel it should. While your business model may be sound, it is limited to the resources and time you have available. This is where the benefits of a franchise can be significant.

What is a Conversion Franchise?

A conversion franchise is when you transition your non-franchised business into a franchised business. You use the infrastructure you have in place and add elements from the franchise model that will allow you to create a more secure financial business.

With a franchise conversion, you are still a business owner, and many of your responsibilities of owning and operating a business will remain. You will, however, agree to operate a little differently, in alignment with the franchise business model. That can take some adjusting, but if you believe the franchise business model is effective, you know that making those adjustments will help you reach your goals.

Benefits of Franchise Conversion

Some of the assets you bring to the table for a franchise conversion include:

• An established clientele
• Employees
• Knowledge and contacts in your working area
• Experience in running a business

In return, the franchise can offer benefits that are difficult or impossible to achieve on your own. Consider these specific benefits of converting to a franchise:

1. Strength of a National Brand. Franchises are brands that are grown across the country and even internationally. An industry-leading franchise knows how to capture market share and drive business to its franchisees.
2. Enhanced Purchasing. Franchise brands have a greater ability to negotiate for products and supplies at lower rates because they are a large consumer. These vendor relationships result in lower costs for the franchisee and less time spent finding the best deals on the supplies you need to run your business.
3. Marketing Power. In franchising, there is strength in numbers. Every franchisee contributes towards the marketing strategy, which allows for a greater commitment to promoting and advertising the brand. Franchisors have marketing departments that stay current with opportunities, maintain consistent promotion, and become a resource for franchisees.
4. Support Network. Joining a franchise means you have access to the support and training you need to keep on top of your industry. The franchisor team tests new technology, evaluates new marketing ideas, organizes leadership and management learning, and helps with succession planning for your business. Having someone look after these things means you have more time to work on your business.
5. Scale and Grow Easier. Franchises have business models that are built to grow. There are also multi-unit franchise opportunities and multi-brand franchise opportunities that can take your business to a level that you would never achieve on your own. More than half of all franchise owners today are multi-unit owners , which shows the growth possibility of franchising.
6. Expanded Services. Another growth opportunity comes with the expansion of services. Franchisors invest time in finding ways to market services that capture new customers, either by adding types of service or by creating potential from an underutilized customer base. Services are evaluated against the value of the business model to be sure they will contribute positively to the franchisees' bottom lines.
7. More Time for You. The franchisor team does a lot of the work that would normally fall on your plate as a business owner. They plan the marketing, host training, stay current on the industry, evaluate growth opportunities, assist with onboarding employees, and provide support for literally any need you might have. All this work they do means you have more time for yourself.

Joining the Merry Maids Franchise

If you already own a cleaning business, and you’re looking to take it to the next level, the Merry Maids® franchise could be your next step. We have assisted many businesses in joining our franchise system, and they have benefited from the operational support and industry-leading solutions that our franchise team works on every single day.

We invite you to talk with us about converting a business to a franchise with the Merry Maids brand. We can show you how the process works, and we can put you in touch with franchisees who have made the same decision. The transition doesn’t have to be overwhelming when you work with an experienced brand.

Start by completing our online form to request more information on converting to a franchise. One of our franchise development team members will reach out to start the conversation.